What We Do

 
branding concept.jpeg
“Using visual design in your branding process lets you shape the perception your audience has toward your business. Creating a positive experience frame allows you to strengthen your brand message and connect with consumers on a deeper, emotional level.”

We help clients align branding, visual design, and editorial strategies with business goals to create new opportunities for growth.

We develop, enhance and reinvent brand experiences with outcome-focused solutions that drive results. Through our integrated services of research and insights, branding, content, design and communications, we create compelling brand experiences across a wide range of touch points — allowing our clients to build relationships with the right audiences in the right places. Many clients come to us with some pieces of a brand story or strategy already in place. In these cases, we adapt our approach to integrate and build out the creative thinking a company has already done around its brand to create new opportunities for brand expansion, reputation and more.

After an in-depth analysis of your brand, online presence and goals, we develop a custom roadmap that outlines an integrated branding, design & editorial strategy built for success across all platforms — allowing you to discover both the quantitative and qualitative ROI of your brand's digital and social media presence.

 

 

Primary Specialties

Branding & Brand Development

Developing a relationship with your target customer is a delicate art form. Trust, confidence, personalization, familiarity, and aesthetics are all essential to consider. These elements are all crucial to supporting consumers’ buying decisions. From major transportation, logistics and electronics, to food and beverage, travel and more, we have worked with brands big and small — focusing on growth from any stage of the company lifecycle.

Visual & Graphic Design

Whether it’s a revamp of your organization’s current visual identity or designing a totally new look, our team specializes in enhancing your brand’s value through visual design work that complements your overall brand strategy and goals. Based on feedback and input from you and your team, along with our own expertise and recommendations, we offer custom visual/graphic design and illustration services that are tailored to your specific needs, wants, industry and more.

Photography & Videography

We offer a variety of photography and videography services, ranging from brand and behind-the-scenes photos to customized brand and marketing videos. We work with you to identify your goals and then create a custom proposal with recommendations based on what our experts believe is the best way forward. Once we’ve agreed upon the specific deliverables, how involved you are in the process is up to you. For example, we can set up frequent check-ins to ensure that our work is meeting your needs and headed in the right direction, or we can go full steam ahead — with photography, videography, editing and more.

Content Development

We offer a variety of content planning, development and implementation services that are customized to fit your specific brand. Whether it be website content, written communication strategies across a variety of platforms, graphic design or photography/videography, we create and deliver comprehensive content plans and assets that give your brand’s messaging and presentation the human voice that consumers not only want, but also expect, in today’s crowded digital space.

Branding Package Samples

Below are samples of our available pre-set packages. Please keep in mind that each package/service/deliverable will be tailored and customized to fit your brand’s specific needs, wants and goals. Each package is totally customizable and gives you the option to add-on any additional services you may need.

Initial Brand Build/Revamp

  • Fully customizable and flexible: You do not have to purchase a sample package as is — we will work with you to tailor the specifics so that the project meets your needs.

  • Timeline: 4-6 weeks

  • Estimated Cost: $15,000

  • Includes the following (plus the option to add in additional features/services:

    • Free initial consultation

    • In-Depth Discovery + Planning Meeting

    • Guided + Comprehensive Brand Prep Work

    • A Cohesive Brand Direction/Positioning Built for Your Ideal Audience(s)

      • Messaging strategies, tone, voice, POV etc.

    • Primary Icon/Logo

    • Favicon

    • Fonts + Colors

    • Brand Book + Use Guidelines

    • Custom Email Signatures for You and Your Team

Editorial Brand Strategy 

  • Fully customizable and flexible

  • Timeline: 4-6 weeks

  • Estimated Cost: $12,000

  • Includes (plus the option to add in additional features/services):

    • Free initial consultation

    • In-Depth Discovery + Planning Meeting: You provide us with all past and current editorial & marketing materials/strategies that we can use to determine what’s working, what’s not and how to move forward.

    • Brand story development

    • Brand Personality Development

    • Content/brand messaging strategy, including editorial strategy across all digital platforms

    • Editorial/messaging Style Guide

 

Combined Visual & Editorial Brand Strategy

  • Fully customizable and flexible

  • Timeline: 6-8 weeks

  • Estimated Cost: $18,000

  • Includes (with available add-ons):

    • All visual branding assets: Logo options, icons etc.

    • Brand story development

    • Content/brand messaging strategy, including editorial strategy across all digital platforms

    • Style guides

      • Editorial/Content

      • Visual/design

    • Sample Add-ons:

      • Brand imagery and/or graphics to be used across all communication avenues and touch points

      • Brand video

Visual Brand Set-Up & Design

  • Fully customizable and flexible

  • Timeline: 4-6 weeks

  • Estimated Cost: $12,000

  • Includes (with available add-ons):

    • Mood Board 

    • Logo Design Options

    • Typefaces

    • Color palette 

    • Texture and patterns

    • Icon set

    • Tagline/Name/Positioning planning

    • Design layout and tagline creation 

    • Icon sets

    • Imagery standard collection

    • Brand visual style guide/guidelines

Strategy Package Samples

Brand Marketing Strategy  

  • Timeline: 4-6 weeks

  • Estimated Cost: $15,000 

  • This package is fully customized to fit your organization and brand needs, which means exact deliverables will be determined based on an initial consultation, ongoing conversations and our experts’ specific recommendations.

  • Here are just a few topics this package may address:

    • Brand imagery direction, development and execution

    • Development of brand messaging strategy across website, social platforms, marketing/communications campaigns and more.

    • The way your employees interact with customers

    • Identifying customers’ opinion of you versus that of your competition — and strategies to enhance this consumer experience.

    • Development of buyer and customer personas.

    • Developing and defining your brand personality, story and positioning statements

      • Mission

      • Vision

      • POV

      • Story

      • And more...

    • Design strategy, tools & customer acquisition

  • Add-on services available upon request and incur an additional charge, depending on the scope of the work.

Digital Marketing Strategy

  • Timeline: 4-6 weeks

  • Estimated Cost: $15,000

  • This package is fully customized to fit your organization and brand needs, which means exact deliverables will be determined based on an initial consultation, ongoing conversations and our experts’ specific recommendations.

  • Addresses topics like:​

    • Determining how digital marketing can improve the business marketing function and identifying strategies for execution and implementation.

    • Identifying the top digital marketing channels we should use based on the best opportunities for growth and accomplishing your brand’s goals.

    • Determining the models of customer engagement will we leverage, along with engagement and retention strategies

    • Determining the best digital marketing programs / campaigns to implement to create the best opportunities for success

      • How do they relate to current marketing programs and which elements should be enhanced, removed etc.?

    • Development of product marketing strategies to implement across a variety of digital platforms

    • Identify KPI’s like increasing consumer reach, brand equity, sales, community size, community engagement %, etc.

    • Pain points and relevant solutions

    • Demo/Psychographics analysis

    • Current and potential buyer Personas

Social Strategy Development

  • Timeline: 3-6 weeks

  • Estimated Cost: $12,000

  • This package is fully customized to fit your organization and brand needs, which means exact deliverables will be determined based on an initial consultation, ongoing conversations and our experts’ specific recommendations.

  • Addresses the following topics and questions, along with recommended solutions:

    • Why and who do you want to be on social media?

    • Who is your target audience?

    • What are you going to share?

    • Where are you going to share?

    • When are you going to share?

    • Create social calendar

    • Track and analyze data to develop/implement new strategies for success

    • Present findings, what’s working/not working and opportunities for growth (The frequency of providing this data is based on your needs and wants.)

    • Target/retarget planning, strategies and implementation

 

A La Carte Services

We also offer custom, tailored services that can be made available outside of our preset packages.

These services are offered on a project-by-project basis. We start the process with a free, initial consultation to discuss your needs, vision, goals and more. From there, we then provide you with a proposal that includes total cost, timeline and specific deliverables.

Below are just a few examples of these add-on/a la carte services. Please keep in mind that the lists below are not comprehensive. Please contact us with any branding, design, strategy, website, digital, copywriting or creative project you may have!

Branding

  • Messaging, voice, tone and identity

  • Mission, vision, POV

  • Brand guidelines & style guides

  • Brand positioning

Photography & Videography

  • Website/social media assets, marketing collateral etc.

  • Brand video production

    • Script writing

    • Shooting/editing

    • Deliver fully-produced brand/marketing videos

Content Strategy & Development

  • Customized content plan to implement across all digital platforms

  • Website content audit: Intake of effective strategies and new ones to put in place

  • Writing, copy-writing, copy editing

  • Content asset creating and execution

Visual Direction & Design

  • Logo design or redesign (including icons for all digital platforms and print materials)

  • Communications (Ex: email) templates

  • Website development & design

  • Social media graphics/templates

Social Strategy, Planning, Content and Guidelines

  • Social Media Marketing/Strategy Playbook

    • Mission

    • Brand messaging strategies by platform

    • Goals & KPIs (key performance indicators) per platform

    • Analytics/Reporting

    • Audience by platform

    • Paid media strategies

  • Social Media Style Guide

  • Social Media Content Plan

    • Content topics

    • Visual assets

    • Photo/video assets

  • Social Media Calendar