Services » Online Marketing Programs

Increase Website Traffic with Inspyre Media's Online Public Relations Programs

Inspyre Media can help you optimize your site to rank "organically" in the top results of major search engines such as Google, Yahoo, Ask and Bing. Our most powerful tool for helping you achieve top search engine results quickly and consistently is an online press release program. We use tools like PRWeb to get your press release information in front of over 250,000 RSS subscribers, 30,000 websites and 35,000 journalist subscribers. As a result of each blast, your press releases will be picked up by various news outlets and high-volume incoming links will result in a significant boost in rankings on the chosen keywords.

Search Engine Optimized Web Pages

In addition to our press release program, we also help boost your search rankings by designing Web pages optimized for search engine robots. Our structured development methods make this step automatic. By developing your Web pages to the latest W3C and accessibility standards, and by referencing external style sheets and script files instead of including that code on your Web pages, your pages will be super clean and indexable when search engine robots drop by.

There are a variety of other strategies we can also use to increase the organic ranking of your site, including keyword and site copy development, link and alt tag naming conventions, and assistance with getting more high-volume incoming links to your site.

Email Marketing

Inspyre Media can help you develop an email marketing program that will lead to more qualified connections with customers and stakeholders. We combine email marketing best practices with thorough testing to achieve higher results for each campaign we develop.

We guarantee that any email marketing campaign we develop for you will be 100% compliant with FCC’s CAN-SPAM Rules and will be thoroughly debugged for a range of email formats and software programs including Web-based email and Microsoft's email clients for Mac, Windows XP and Windows Vista.

Inspyre Media's Email
Testing Methodologies

  • To develop and maintain a successful email marketing program, ongoing testing is vital to your success.
  • Elements of the email marketing campaign that should be tested and re-tested include: the HTML template used, the frequency used to send out emails on a regular basis, the day and time when emails are sent, the content of the "From" & "Subject" lines, the calls to action and/or promotions offered in the email campaign, and the length of copy (long vs. short)
  • We test the HTML template used by reviewing the email in a variety of clients and email formats including Web-based email (gmail, hotmail, etc.) and a range of old and new email software programs including Microsoft Outlook and Microsoft Express.
  • We test the rest of the variables through the use of A/B testing schemes. This involves dividing your subscriber list in half, then sending each half the email campaign with one differing element.
  • For example, if we wanted to test the subject line, we would create two emails that contain different subject lines, leaving the rest of the email exactly the same.